Walmart Makes a Viral. Yes, Walmart

NEW YORK (AdAge.com) — Expect this to happen with increasing frequency: A major marketer not known for online antics hits the top of the chart via massive offline promotion. In this case, it’s Walmart with one of its more popular TV spots getting nearly 1.7 million views on the web last week.

The Walmart spot was one of three new videos on the list. Also new is the first Super Bowl teaser to make the list, an ad from Bridgstone, which is sponsoring the halftime show with The Who.

The third spot to join the list comes from Nolan’s Cheese and contains several creative elements that help illustrate why it’s there: cuddly rodent in peril — shock — and, well, watch the video. The staff at Visible Measures has been watching this one build viewers for a few weeks before it arrived at No. 8. Obviously, this video had to earn its way on the list and it will be interesting to see how long it sticks around.

The other seven entries on the list are veterans, and part of substantial ongoing online campaigns. Worth noting, again, the staying power of Evian’s skating babies, which have spent 30 weeks among the top 10, usually at No. 1. Evian’s campaign, while down 13% this week, has racked up — wait for it — 71.6 million views overall.