New-look Nair still has that old-school flavor

Nair is launching a new ad campaign with the old “We wear short shorts” song updated with hot new choreography from Fatima Robinson … sexy moves, hot clothes, gorgeous legs and club-like music, representing the evolution of the brands. Because “Dance is such a big part of our culture today,” and as the focal point, the new campaign is trying to reinventing the iconic brand making it relevant for today’s young women.

The new advertising concept centers around Nair: Like never before. and look a lot like the standard Nair fare, juiced a bit for the Simon Cowell generation. And, if you can make an effort, you could remember that the ultimate “Short Shorts” take was the Simpsons episode “Homer the Heretic,” where Homer dances in his underwear like Tom Cruise in Risky Business.

This summer short-shorts are back on the fashion scene and the brand and the product have evolved just to make us easier to wear it!